Agency

Twelve client retainers, two analysts, one Monday morning

Account Director·Public Affairs Consultancy (Brussels & London)
Project:Multi-client EU & UK Policy Brief — Q2 2025

The Challenge

A mid-sized public affairs consultancy runs 12 active client retainers across Brussels and London. Each client needs a weekly policy brief tailored to their specific exposure — a pharma company watching the EU Pharmaceuticals Regulation, a fintech watching FCA Consumer Duty enforcement, a property developer watching the UK Planning and Infrastructure Bill. Two analysts spend Monday mornings doing nothing but monitoring. The account director needs that time back, and the briefs need to be sharper.

The Conversation

Multi-client EU & UK Policy Brief — Q2 2025 — Chat
Quick one before a call — our pharma client is worried about the revised EU Pharmaceuticals Regulation. What's the current state and what's the live political battle?
PR
The revised Regulation is at informal trilogue stage. The core political battle is over data exclusivity — the Commission's original proposal reduced standard market exclusivity from 8 years to 6, with extensions available for unmet medical needs, new indications, and launch in all EU markets. The pharma industry, led by EFPIA, has lobbied hard against the baseline reduction; MEP support for restoring the 8-year baseline is substantial in the EPP and parts of Renew. The Council position is closer to the Commission on this. The parallel fight is on the Bolar exemption and its scope for generics manufacturers — that's less visible politically but commercially significant. Where are your client's products positioned in the exclusivity cycle? That shapes what outcome they should actually be hoping for.
Switching to our fintech client — FCA Consumer Duty. Has there been anything new in the last few weeks on supervisory approach?
PR
The FCA published a portfolio letter targeting retail banking in March — their findings were that firms are meeting the letter of Consumer Duty but board-level oversight and outcome monitoring MI is weak. They specifically flagged that boards aren't challenging management on consumer outcome data. Expect a follow-up supervisory exercise targeting those weaknesses in H2 2025. For your fintech client, the relevant question is whether they're in the FCA's retail banking portfolio or another segment — the supervisory intensity varies significantly. If they haven't done a board-level Consumer Duty outcomes review in the last 6 months, that's the gap to fix before the FCA comes calling.
And the Planning Bill — our property developer client wants to know if the mandatory housing targets survived the Labour backbench amendments.
PR
The mandatory targets survived at Committee Stage — the government held the line against the most significant amendments, including attempts to reintroduce local authority veto powers for green belt land. However, there's a concession: the government accepted an amendment requiring planning inspectors to give greater weight to local development plans where they're up to date. That's a softening on the margins. The bigger risk for your developer client now is the secondary legislation on Infrastructure Levy — the replacement for section 106 is still being designed and the consultation hasn't dropped yet. That's where the financial viability of mixed-tenure schemes will be determined. Worth flagging that the Infrastructure Levy SI is the one to watch, not the primary legislation.

Deep Dive Output

high confidence

Overview

Public affairs in 2025 requires parallel intelligence across two legislative centres — Brussels and Westminster — that are increasingly divergent in regulatory approach. EU legislative volume is high: the Pharmaceuticals Regulation, AI Act implementation, and Nature Restoration Law are all generating significant secondary legislative activity. In the UK, the Planning and Infrastructure Bill and Employment Rights Bill are dominating parliamentary time with significant secondary legislation pipelines attached. For a multi-client agency, the efficiency risk is duplication — three clients might need overlapping coverage of FCA guidance, Infrastructure Levy, or CBAM, and without a shared monitoring layer, analysts produce three versions of the same intelligence independently.

Relevant Legislation

EU Pharmaceuticals Regulation (revised)

Informal trilogue · European Parliament & Council

Planning and Infrastructure Bill (UK)

Report Stage, Commons · Westminster

FCA Consumer Duty — supervisory phase

Portfolio letters issued; enforcement H2 2025 · FCA

Employment Rights Bill (UK)

Lords Committee Stage · Westminster

Key Stakeholders

EFPIA

European Federation of Pharmaceutical Industries

Leading data exclusivity lobbying; high access to EPP MEPs; published counter-modelling on Commission impact assessment

Financial Conduct Authority

UK financial regulator

Moving from implementation guidance to supervisory enforcement on Consumer Duty; portfolio letters are early warning signals

Matthew Pennycook

Minister of State for Housing (UK)

Driving mandatory housing targets; managing Labour backbench rebellion on green belt; key contact for property sector engagement

Home Builders Federation

UK developer trade body

Supporting mandatory targets but lobbying hard on Infrastructure Levy design and viability assessment methodology

Media Framing

EU pharma regulation covered in specialist health and trade press; political exclusivity debate underreported in mainstream. UK Planning Bill covered through political lens (Labour backbench, green belt) with less attention to Infrastructure Levy specifics that matter commercially. FCA Consumer Duty enforcement largely specialist financial press. The intelligence gap — regulatory detail that mainstream coverage misses — is exactly where agency value lies.

Entity Graph

EFPIA

Pharma lobby (Brussels)

FCA

UK financial regulator

Matthew Pennycook

Housing Minister

Home Builders Federation

Developer lobby

What They Track

EU Pharmaceuticals Regulation trilogue outcomesFCA Consumer Duty supervisory lettersPlanning and Infrastructure Bill amendmentsInfrastructure Levy SI consultationEmployment Rights Bill commencement SIs

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