Twelve client retainers, two analysts, one Monday morning
The Challenge
A mid-sized public affairs consultancy runs 12 active client retainers across Brussels and London. Each client needs a weekly policy brief tailored to their specific exposure — a pharma company watching the EU Pharmaceuticals Regulation, a fintech watching FCA Consumer Duty enforcement, a property developer watching the UK Planning and Infrastructure Bill. Two analysts spend Monday mornings doing nothing but monitoring. The account director needs that time back, and the briefs need to be sharper.
The Conversation
Deep Dive Output
high confidenceOverview
Public affairs in 2025 requires parallel intelligence across two legislative centres — Brussels and Westminster — that are increasingly divergent in regulatory approach. EU legislative volume is high: the Pharmaceuticals Regulation, AI Act implementation, and Nature Restoration Law are all generating significant secondary legislative activity. In the UK, the Planning and Infrastructure Bill and Employment Rights Bill are dominating parliamentary time with significant secondary legislation pipelines attached. For a multi-client agency, the efficiency risk is duplication — three clients might need overlapping coverage of FCA guidance, Infrastructure Levy, or CBAM, and without a shared monitoring layer, analysts produce three versions of the same intelligence independently.
Relevant Legislation
EU Pharmaceuticals Regulation (revised)
Informal trilogue · European Parliament & Council
Planning and Infrastructure Bill (UK)
Report Stage, Commons · Westminster
FCA Consumer Duty — supervisory phase
Portfolio letters issued; enforcement H2 2025 · FCA
Employment Rights Bill (UK)
Lords Committee Stage · Westminster
Key Stakeholders
EFPIA
European Federation of Pharmaceutical Industries
Leading data exclusivity lobbying; high access to EPP MEPs; published counter-modelling on Commission impact assessment
Financial Conduct Authority
UK financial regulator
Moving from implementation guidance to supervisory enforcement on Consumer Duty; portfolio letters are early warning signals
Matthew Pennycook
Minister of State for Housing (UK)
Driving mandatory housing targets; managing Labour backbench rebellion on green belt; key contact for property sector engagement
Home Builders Federation
UK developer trade body
Supporting mandatory targets but lobbying hard on Infrastructure Levy design and viability assessment methodology
Media Framing
EU pharma regulation covered in specialist health and trade press; political exclusivity debate underreported in mainstream. UK Planning Bill covered through political lens (Labour backbench, green belt) with less attention to Infrastructure Levy specifics that matter commercially. FCA Consumer Duty enforcement largely specialist financial press. The intelligence gap — regulatory detail that mainstream coverage misses — is exactly where agency value lies.
Entity Graph
EFPIA
Pharma lobby (Brussels)
FCA
UK financial regulator
Matthew Pennycook
Housing Minister
Home Builders Federation
Developer lobby
What They Track
Get started
This could be your project.
Set up a project, describe your brief, and start asking. Your first deep dive takes about 90 seconds.
Try it free